Media feed us an endless stream of spectacles that captures human attention and holds fast a collective gaze.
A spectacle is a moment of time, of varying length, in which collective gaze is fixed on some specific image, event, or moment. A spectacle is something that captures human attention, an instant when our eyes and brains focus and fixate on something projected at us.
In an outrage society like ours, spectacles are often controversies—the latest scandal in sports, entertainment, or politics. A spark bellows, grows into a viral flame on social media, and ignites the visual feeds of millions. That’s a spectacle.
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